Daily Archives: October 21, 2009

David Gelles

Social games are oft criticised for being little more than drivel. It’s a fair charge. After all, there’s not much intellectual value in games like Sorority Life and Mob Wars.

Nonetheless, they have become among the most popular activities for users of social networks. Zynga, the largest maker of social games, says it has 50m daily active users of its various games, most of those on Facebook. In turn, Zynga is raking in cash through the sale of virtual goods.

Now Zynga is trying to do a bit of good in the world. At the Web 2.0 Summit in San Francisco yesterday, Zynga chief executive Mark Pincus said the company was now raising money for charities through “social virtual goods”.