Daily Archives: October 27, 2009

Richard Waters

Google Social Search, out today, is one of those ideas that is more interesting for what it might foreshadow than what it actually delivers.

We’ve all been conditioned by now into thinking that Google=Algorithms, and that Facebook=Social. That dichotomy falls away with a service like Google Social Search, a demonstration of how algorithms can make use of social connections that lie within reach of Google’s crawlers.

The Social Search service works by trying to divine who might be included in your social circle (broadly defined), then drawing from any relevant material these people have posted on public websites when you search for a particular term. These “social” results appear in a separate section of the search results, near the bottom of the page.