Adconion, an online advertising company, has acquired most of Joost, bringing to an unhappy end the online video venture backed by the founders of Skype.
Niklas Zennstrom and Janus Friis, who founded Joost in 2006, raised $45m from investors including Sequoia Capital, Index Ventures and Li Ka-shing, the Hong Kong tycoon, before launching the service to great fanfare in 2007.
But Joost struggled to compete with online video sites run by broadcasters, such as the BBC’s iPlayer and Hulu, owned by NBC and Fox. It abandoned its consumer-facing business in July to focus on selling its technology to other media companies.
Last month, its UK arm was put into liquidation. Now Adconion has acquired some of Joost’s technology, staff and content deals for an undisclosed fee, along with the rights to Joost.com.
Ebay is betting big on mobile shopping. Last month we revealed what a hit the Ebay iPhone app already had proved — ringing up $400m in sales.
“More than 4.6m people have downloaded the Ebay app,” we wrote, “using it to buy not just books and clothes, but also a Lamborghini, a $150,000 boat, and a Bentley.”
Now Ebay is rolling out a suite of new and upgraded mobile offerings. In addition to a refreshed Ebay iPhone App and a updated mobile website (m.ebay.com), it is also debuting a new app called Deals.
For Google’s rivals, one the hardest things to compete with over the years has been its relentless drive to bring continual improvements to the effectiveness of its search advertising.
Every quarter comes a stream of improvements designed to boost the monetisation of search results, increasing the click-through rate and ROI for advertisers – and Google’s own profits.
It is now on the same relentless path in a new market: display advertising. Today’s news that it has bought Teracent, a private company whose technology is used to customise and target display ads, is a warning to Yahoo that the pace of innovation is picking up.