Daily Archives: November 28, 2009

Tim Bradshaw

As this week’s revelation of Rupert Murdoch’s plot with Microsoft to remove his newspapers’ content from Google’s index arguably show, publishers are getting increasingly desperate in their attempts to make money from the web. As the digital chief of one large ad agency group told me this week: “There is no evidence from the last 10 years that ad-supported [online news] does work.”

No wonder, then, that many newspaper and magazine people go dewy-eyed at the mention of e-readers, which offer a clean sheet of (electronic) paper after the digital disasters of the past.