Daily Archives: April 6, 2010

David Gelles

Yelp has bowed to pressure from disgruntled small business owners and is making changes to its popular reviews platform.

In the wake of three class action lawsuits that accused Yelp of extortion, chief executive Jeremy Stoppelman today announced a series of changes to the site and the formation of a new small business advisory council.

The most dramatic change is that advertisers will no longer be able to choose the featured review that had appeared at the top of their business’ page. This was prime real estate, and undoubtedly one of the most compelling reasons businesses would advertise in the first place.