With improved multimedia handling in Windows 7 and plenty of free options for manipulating video and photos, media software companies have their work cut out persuading consumers to pay extra money for their products.
Nero, with its Multimedia Suite 10 launched on Monday, and Cyberlink, with its PowerDVD 10 are the latest to try.
Twitter has unveiled its long-awaited monetisation plans. Through a programme called Promoted Tweets, the company will allow businesses to bid on keywords, similar to Google’s highly successful AdWords system.
Twitter gave details to the New York Times and AdAge, which posted their stories late on Monday night San Francisco time.
According to those reports, the system will allow advertisers to bid on keywords on a CPM basis. When a user searches for a term on search.twitter.com, one ad will show up at the top of the stream and be identified as a “promoted” tweet. Initial advertisers include Starbucks, Virgin America and Best Buy.
With talk swirling that floundering handset maker Palm is looking for a buyer, the FT’s Lex column assesses the likelihood of a deal:
As for the price-tag, Palm’s enterprise value is about $950m but if Palm’s biggest investor Elevation insists on breaking even, Barclays Capital reckons a bidder would have to offer between $1.2bn and $1.5bn. That is in reach of Chinese computer-maker Lenovo, one of the rumoured interested parties. For Nokia, also an oft-mooted acquirer, it would represent about a quarter of its annual spending on research and development.