Daily Archives: July 13, 2010

Apple’s decision in the past 24 hours to ban links from its customer-support discussion forums to a Consumer Reports post calling for Apple to fix the reception issues in the iPhone 4 predictably backfired today, leading to increased pressure on the company.

With the stock falling 2 per cent on an otherwise buoyant day for the sector, many tech observers and Wall Street analysts said dropped calls in areas of weak reception had been established as an antenna hardware issue and that the easiest solution was to offer the company’s $29 bumpers for free.

That would cost Apple about 1 per cent of its operating profit, estimated Gene Munster of Piper Jaffray. Read more