Every time we visit a website, our personal information is in the hands of web publishers and advertisers. While both Europe and the US push for data tracking protections, there are some benefits of personalised advertisements.
As the FT’s editorial Protecting Privacy argues, “There is nothing wrong in principle with advertisers using data about people based on their browsing habits. Such information enables them to place more relevant adverts – ones that are more likely to be of interest – on the sites that people visit. If executed correctly, that can benefit not only publishers but their customers.” Read more
A researcher on Thursday posted software tools that he said would enable widespread eavesdropping on calls made over GSM networks with less than $2,000 worth of equipment.
Speaking at the second day of the Black Hat technology security conference in Las Vegas, researcher Karsten Nohl, who had previously reported that he had cracked GSM encryption, said he was distributing the tools free in order to pressure carriers to make fairly simple changes to fix the vulnerability. Read more
Groupon is already the leader of the pack when it comes to local deals .
By offering deep discounts to restaurants, shops and services in more than 80 markets, the two-year-old company is minting cash (it has been profitable for more than a year). Its success has inspired a raft of imitators, and helped the company draw in a $135m investment from Digital Sky Technologies earlier this year.
When businesses are featured on Groupon, they are slammed with an influx of new customers. It’s a happy problem to have, especially in tough economic times. But demand has overwhelmed Groupon of late, with as many as 700 local businesses a day wanting to offer Groupons. Now, chief executive Andrew Mason thinks he has found the solution — personalised deals. Read more