Every time we visit a website, our personal information is in the hands of web publishers and advertisers. While both Europe and the US push for data tracking protections, there are some benefits of personalised advertisements.
As the FT’s editorial Protecting Privacy argues, “There is nothing wrong in principle with advertisers using data about people based on their browsing habits. Such information enables them to place more relevant adverts – ones that are more likely to be of interest – on the sites that people visit. If executed correctly, that can benefit not only publishers but their customers.”