If you’ve been having trouble keeping up with Angelina, Brad and Jen on your iPad, then today is a day for rejoicing. People magazine has launched its iPad app, and its Sandra Bullock cover story (“The sexy single mom happily moves on – as ex Jesse James is spotted in Vegas with another woman,” etc.) looks very slick on it, too.
Why does this matter? First, consumer magazines don’t come bigger than People, so this will be a big test of the theory that tablet devices, with their page-flicking qualities and glossy rendering of images, hold particular promise for magazines.
But Rich Greenfield at BTIG Research has spotted something equally significant: existing print subscribers to the Time Inc-owned publication will be able to access People on the iPad for no extra cost. Read more