- •Contact us
- •About us
- •Advertise with the FT
- •Terms & conditions
© The Financial Times Ltd 2013 FT and 'Financial Times' are trademarks of The Financial Times Ltd.
If Google Instant is everything that Google hopes it will be, the entire industry of search engine optimisers and marketers has some work to do.
The new search feature, launched at a slickly staged event at San Francisco’s Museum of Modern Art (Google is finally learning some of the Apple magic), predicts a user’s intent and returns results as a query is being typed. With each additional keystroke, Google says it can make a fresh calculation of the most likely search query and show instant results.
In theory, as Googlers on hand like Marissa Mayer and Sergey Brin were quick to point out, this should make no difference to the eventual results or the adverts that users click on. The ranking algorithms remain the same. But in practice, Instant could have far-reaching effects. Read more
This summer has seen some interesting blog posts from the venture capital community on the “rise of the super angels” – seasoned entrepreneurs who’ve cashed out and are reinvesting in the next generation.
Seedcamp, the European investor and events programme, is a big part of that story. Next week will see the fourth Seedcamp week in London, with 23 young companies jostling for up to €50,000 in investment and expert mentoring in what’s been dubbed the “X Factor for startups”.
|About this blog||Blog guide|