Big Bazaar, one of India’s largest hypermarket chains, is known for a two things: huge crowds of family shoppers and great discounts. Soon it will also be known for websites crowded with discounts on its wares – groceries, cosmetics, apparels, home ware products and small electricals. The group is among the first retailers to go online as the company launches a large-scale push for digital commerce.

Anshuman Singh, the CEO of Future Group’s logistics arm told beyondbrics that it is currently focusing on streamlining its digital commerce supply chains, a move that is designed to tap a larger portion of India’s growing consumer market. Read more