Farmville and its rivals can look forward to a bumper crop in 2011, with eMarketer predicting social gaming will pass $1bn in US revenues for the first time. Revenues should reach $1.09bn, up from $856m in 2010, according to the research group, with rapid growth in ad spending as its share of overall revenues increases from 14.1 per cent in 2010 to 20.5 per cent in 2012. Read more
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