Will.i.am, front man for the Black Eyed Peas, is following Dr Dre and Lady Gaga in lending his pop-star credibility to technology companies. It has to be a sound and vision thing. As technology companies try to figure out how best to sell their growing multimedia firepower to consumers, they are turning to creative types like Will.i.am for ideas, insight into the tastes of a younger demographic and looking for their star power to add some sheen to their products. Read more
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