Badoo has been getting a lot of great press recently. Last month, the FT noted that its flirtatious “social dating” service had overtaken Farmville to become the second most popular app on Facebook. Then the UK edition of Wired magazine put Russian founder Andrey Andreev on its front cover, claiming it was on the verge of an IPO or fundraising that could value the 120m-member “freemium” site at $2bn.
So with all this publicity, how come its Facebook app lost almost three quarters of its daily active users in the space of a few days last week? Read more