Mightybell is a new social-networking play from Ning co-founder Gina Bianchini that aims to increase engagement between users one step at a time. It encourages them to create stage-by-stage guides for activities such as planning an Alaskan adventure or packing your bike and allows followers to input their own suggestions. It’s an evolution of Ning and a mashup of existing concepts that probably has a lot of stages to go through itself to win a significant following. Read more
© The Financial Times Ltd 2014 FT and 'Financial Times' are trademarks of The Financial Times Ltd.