© The Financial Times Ltd 2016 FT and 'Financial Times' are trademarks of The Financial Times Ltd.
Daily Archives: October 27, 2011
Advertisers can be pretty shameless about weaseling their way into editorial content. Whether unethically buying coverage, quietly working with celebrities for endorsements, or good old-fashioned product placement, companies big and small regularly employ such tactics as part of their marketing arsenal.
But today Gawker.com uncovered what looks to be a new wrinkle in the shady world of buying online influence. According to Gawker, a small marketing firm called 43a offered to pay writers for inserting links to its clients’ websites. The fee: $130 – $175 per link. Read more