Daily Archives: March 24, 2012

This week’s launch of Angry Birds Space has propelled the mobile game’s Finnish developer, Rovio, into the stratosphere, instantly topping app store download charts around the world.

But whereas the original Angry Birds was a viral hit, notching up hundreds of millions of downloads with minimal marketing, this latest update landed in a marketing blitz more akin to a Disney blockbuster than a 99 cents mobile phone app.

 

Chris Nuttall

Tivo has lowered the monthly subscription to its DVR service, a move that may be aimed at stemming subscriber losses.

The company dropped its monthly service fee for its machines from $20, with a one-year commitment, to $15. It also raised the price of its entry-level Premiere digital video recorder from $100 to $150 as it increased its capacity from 45 hours of HD video recording to 75. 

Can a company still be lovable when it has $100bn in the bank? For Apple, this is starting to become a serious question. The maker of iPhones and iPads arouses some of the warmest feelings among consumers of any brand in the world, thanks to a string of breakthrough gadgets and classy marketing. Something changes, though, when the underdog comes out on top – and there’s nothing like unrivalled corporate wealth to drive the point home.

Steve Jobs was fond of saying that he wanted to sail with the pirates, not the navy. In any popularity contest between the establishment and the lovable rogues, the latter always win hands down. But what happens when the pirates have made off with all the gold?