As it turns its attention to making some serious money, Twitter recently moved to introduce ads on mobile apps. This week, however, the company decided to spend a little, with its acquisition of Posterous, a social blogging site. Posterous users worried about the future of the service and tech observers speculated whether Twitter would integrate the two services.
In its announcement of the acquisition, Twitter struck a positive note, welcoming Posterous warmly “to the flock” and saying that “Posterous will remain up and running without disruption.”
But Posterous user Tac Anderson was not happy about the acquisition. The way Twitter’s blog post addressed the migration of the service left him suspecting that Posterous will be closed for good. The Brooks Review’s Ben Brooks also read the post as a farewell to the service. “Translation: this is your notice,” he wrote.
After congratulating the Posterous team, Dave Winer of Scripting wrote that the acquisition was also a reminder that “nothing is forever”.
Poynter’s Jeff Sonderman made a similar point when he wrote “don’t become overly dependent on a platform you don’t own — you never know who will own it tomorrow”.
Over at SplatF, Dan Frommer predicted that Twitter would use the talent behind Posterous to compete with the rise of “sharing” services, specifically for “building out Twitter’s photo/video/link/multimedia sharing services”.
“These are currently rudimentary, but they’re important in competition with Facebook, Tumblr, Pinterest, and other broad ‘sharing’ services,” he added.