While its talks give you a lot to chew on, there has been plenty of meat in the ad breaks as well at TED2012, which ends in Long Beach on Friday.
The conference about ideas worth spreading has announced the 10 award winners in its Ads Worth Spreading challenge, showing them in between talks and in an installation at the Google Garage.
The judges were looking for the best in online video storytelling in the entries from 39 countries. And the winners were (and you can see them here):
Engagement Citoyen: The Return of Dictator Ben Ali - This was my favourite. There is shaky candid-camera filming of a street in the capital of Tunisia where a huge poster of the former dictator Ben Ali has been erected. People become increasingly outraged at the sight of the poster and take it upon themselves to tear it down. Whereupon, another poster is revealed underneath saying: “Beware, dictatorship can return. On Oct 23, VOTE”. The anger turns to laughter and smiles, they’ve all been “had”, but a powerful message has been conveyed.
Chipotle: Back to the Start – With Willie Nelson singing Coldplay’s The Scientist as the soundtrack, this animation shows a farmer going back to organic and free-range agricultural methods.
Xbox:The Kinect Effect – A video showing the revolutionary uses to which people can put Microsoft’s motion-sensing camera.
Rethink Breast Cancer: Your Man Reminder – This is a humorous and hot- if you’re a woman – reminder about health checks for breast cancer, featuring several bare-chested hunks. It encourages women to download the Your Man Reminder app for monthly reminders on breast checks from a good-looking male.
Canal+:The Bear – A bear plays the part of a passionate French director extremely convincingly and demonstrates his love for the kind of films Canal+ shows. The bear looks a little odd, but all is explained with the twist at the end.
Mazda: Defy Convention – A longer-form ad where a Mazda executive tells the story of how Mazda developed the Hiroshima spirit after its home city was razed by a nuclear bomb in 1945. It defied conventional wisdom and came up with cars and engineering that no one else could match.
Sharpie: Start with Sharpie – This tells the story of a Malaysian animator and artist who does amazing drawings on the sides of paper cups using Sharpies
L’Oreal Paris: Aimee Mullins - The actress and model Aimee Mullins, who has prosthetic legs, talks about the L’Oreal brand and its slogan “Because you’re worth it”.
NTT DoCoMo: Xylophone - A 144-foot xylophone made out of sustainably harvested wood is constructed in a forest and plays a tune as a ball gently rolls over its keys – to advertise the new “Touch Wood” mobile phone.
Prudential: Day One Linda - A one-minute mini-documentary on the first day of Linda Guthrie’s retirement, some time after the death of her husband.