United States v Apple, Inc et al is more than a US Justice department antitrust action against publishers allegedly colluding on ebook prices. The 36-page complaint filed on Wednesday is an ebook in its own right, in its pdf format, about how Apple changed the publishing industry and dealt a blow to Amazon, its biggest content rival.
While Apple may not have come up with the idea for the new agency model for selling ebooks – the docket suggests Hachette and HarperCollins were responsible – it was allegedly the main coordinator of the new strategy – refining it, winning a consensus among publishers and ensuring it was imposed on all other retailers. Steve Jobs, chief executive, and Eddy Cue, in charge of iTunes and its App Store, played key roles, according to the DOJ. Read more