Berlin tech start-up Madvertise has bought Turkish mobile advertising rival Mobilike in what the German company sees as an important step to becoming the European market leader, writes Gerrit Wiesmann in Berlin.

The four-year-old German company, which allows advertisers to pinpoint and address potential customers via their mobile phones, is one of the more mature start-ups on the Berlin scene.

To fund European growth, Madvertise secured $10m in series B venture-capital funding late last year, and counts Silicon Valley-based Blumberg Capital as a shareholder. Read more