Daily Archives: April 17, 2012

Berlin tech start-up Madvertise has bought Turkish mobile advertising rival Mobilike in what the German company sees as an important step to becoming the European market leader, writes Gerrit Wiesmann in Berlin.

The four-year-old German company, which allows advertisers to pinpoint and address potential customers via their mobile phones, is one of the more mature start-ups on the Berlin scene.

To fund European growth, Madvertise secured $10m in series B venture-capital funding late last year, and counts Silicon Valley-based Blumberg Capital as a shareholder. Read more

Path closed a $30m round of Series B funding on Monday, giving the mobile social network a $250m valuation.

The current round was led by Redpoint Ventures, with several other investors participating, including Sir Richard Branson, head of the Virgin empire, who said he is betting as much on Path’s chief executive, Dave Morin, as his product. Read more