Fourteen months ago, to some fanfare, Google launched One Pass – its way to help publishers charge for digital content on the web, mobile and tablets.
Coming just a day after Apple announced plans for a 30 per cent tax on all app subscriptions, Google’s gambit caused quite a stir. With a more generous 10 per cent split and promises to share more subscriber data with publishers, at a time when many were spitting feathers about Apple’s diktat, One Pass was seen as a bold challenge and a tempting proposition from a company many publishers still felt was a parasite.
Yet last week, on a sunny Friday afternoon, Google quietly snuffed One Pass, whose homepage now returns only a 404 error. Read more
As UK companies scramble to comply with new laws requiring them to disclose and get permission for all the cookies they use, a new study has found that more than two thirds of all the bits of tracker code on websites are from third parties. Which means they are essentially for delivering targeted advertising or analysing behaviour across the website.
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