Daily Archives: June 8, 2012

Could some corporate twitter feeds – shock and horror – not be as popular with real people as they appear? New research published on Friday by a professor at Milan’s IULM University suggests that may well be the case, writes Eric Sylvers in Milan.

Marco Camisani Calzolari, a professor of corporate communications and digital languages, has examined the Twitter followers of 39 companies with major consumer brands, including DellOutlet, Starbucks, and Blackberry, and tried to determine which followers are likely humans and which are likely bots, or fake accounts. Read more

Wii U

Faced with growing competition from smartphones, smart TVs and tablets, console makers at the annual E3 video game show this week demonstrated they were upping the ante in the form of second-screen accompaniments to their devices. Sony also announced a spellbinding innovation in console-linked eBooks.

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While the giant screens showing forthcoming blockbusters from video game publishers and console makers still dominated this week’s E3 trade show, it was their response to the challenge from much smaller screens that was more striking.

Consumers are increasingly seduced by the experiences that growing social, mobile and cloud gaming companies – camped out on the show floor’s periphery – offer to users on smartphones, tablets and smart TVs.

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