Daily Archives: July 11, 2012

Spotify

This week marks the first anniversary of Spotify’s much-hyped invasion of America.

The Swedish digital music service took two years of negotiations with labels to reach the world’s largest music market. But although the music industry has warmed to streaming services in the past year, Spotify has yet to prove whether it can achieve the massive popular success of fellow countrymen Abba – or if it must settle for the critical international acclaim of a more niche band such as The Cardigans.

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