First, the good news: Yahoo’s latest appointment of a chief executive was handled with the minimum of chaos. The arrival this week of experienced Google product manager Marissa Mayer wasn’t preceded by the usual barrage of leaks and second-guessing.
The bad news is that given the turmoil Yahoo has been through recently, the hapless internet company has had too much practice at getting this sort of thing right. Including interim holders of the title, she is the fourth CEO in less than a year. Yahoo was overdue, finally, for a smooth transition.