Kindle Fire HD

You know you are experiencing a different kind of tablet when, on turning it on, you are presented with a full-page advertisement for the latest DVD release. Swipe to the left on the Shop Now button to be taken straight to a purchase page, or swipe to the right to unlock the touchscreen and have a normal tablet experience – the choice is yours.

This is the tablet business model being pushed by Amazon on the new Kindle Fire HD – its tablets are subsidised by advertising and by driving sales on Amazon.com. Consumers get a device at a bargain price, but are channelled into an experience based on consumption of Amazon content.