Zynga has acquired the Silicon Valley game developer A Bit Lucky as it tries to attract players more eager to spend money on its social games.
Rivals such as Kixeye have been monetising at much better rates than Zynga by making games that appeal to hard-core gamers. Zynga has focused on casual players to date, but it described its acquisition as a “mid-core” (whatever that means!), “multi-platform games developer”. No financial details were released, but Zynga described the deal as “small”. Read more