Common wisdom has it that when it comes to the web, China goes its own way. For big western sites there are China equivalents: for Google, there’s Baidu. For Facebook there’s Renren. For eBay, there’s Alibaba. And for Twitter, there’s Sina Weibo. Isn’t there?
In terms of numbers, yes. China has over 300m users on the Sina Weibo service – Twitter is banned in China. But hang on. According to a recent report, the most active users of Twitter worldwide are in… China. Not the US. How come?