After two quarters of declines, iPhone sales ticked up again in the latest period, to nearly 27m. Meanwhile, iPad sales dropped to 14m as rumours of a new iPad mini spread like wildfire. But for Wall Street, this was just the appetiser: the real banquet will be Apple’s current quarter, when iPhone sales are projected to jump to 50m and iPads to 22m. Speaking on the earnings call, Apple executives sounded optimistic about their ability to ship the new products in high volumes – though they warned that profit margins would suffer a temporary dent.
See below for our blow-by-blow take on the company’s latest earnings call. Read more