It’s not what you get out of it that matters, it’s what you put in.
That is the real significance of Facebook’s inelegantly named Graph Search, the new “social” search engine it unveiled this week. The company that probably already knows more about you than any other single business would now like you to divulge one other, extremely valuable thing: what you want.


Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw