As you pass the shop window, a beautiful coat catches your eye. You stop, gaze at it a while, spot the price and, regretfully, move on.
Little do you know that WiFi sensors in the window have used your smartphone to detect your presence outside the shop. Not only that, but they have clocked how many people as well as you have looked at the display, how many have then entered the store, and how long they stayed there. They may even be prompting store managers to lower the price.
Sony, you big tease. Taking a leaf from Apple’s playbook, the Japanese electronics group has posted a page on its website suggesting that a new Playstation games console is in the offing for 2013.
Sony Computer Entertainment put a page on its website titled Playstation 2013 with a video trailing a mysterious event on February 20 in New York. The page invites users to register for updates and ‘be the first to know’.
The spike in tech investment by celebrities over recent years has been seen by some as another sign that Silicon Valley’s hype is getting ahead of reality. But Ashton Kutcher, soon to appear on screen as Steve Jobs, has made some canny investments, including Skype and Airbnb, while even Justin Bieber got a payday when Marissa Mayer’s Yahoo bought Stamped, a mobile startup he helped finance.
So while it may be easy to mock will.i.am – Black Eyed Peas star, hip hop producer, reality TV show judge and sometime Olympic torchbearer – and his new ₤300 iPhone case, don’t write him off too quickly.