Daily Archives: February 4, 2013

US privacy advocates are urging US government officials not to “stand in the way” of European efforts to strengthen privacy laws in Europe.

On Monday, 18 American consumer and privacy NGOs sent a letter addressed to the US attorney general, secretary of state, and other top Obama administration officials, asking them to pull back on an intense lobbying campaign led by the US technology industry, and instead collaborate on the development of privacy laws in Europe and the US that give consumers more control over the collection and use of personal data over the internet. Read more >>

Tim Bradshaw

The Super Bowl’s power outage was embarrassing for the NFL and CBS – but golden for Twitter.

When the lights went out in the Mercedes Benz Superdome in New Orleans, the Super Bowl broadcast didn’t show any extra ads. But the TV audience wasn’t watching the big screen anyway. If my Super Bowl viewing party in San Francisco is anything to go by (and, for once, fewer than half of the people here in attendance work in tech), a lot of people were looking at their smartphones, checking Twitter.

And amid the usual (t)witticisms you would expect in this sort of situation, many brands were quick to take advantage. If nothing else, it shows that not all of adland’s creativity goes into TV ads these days. Read more >>