Daily Archives: March 24, 2013

Ford and WPP have apologised for tasteless ads showing scantily-clad women bound and gagged in the back of a car.

While the images were never published as part of an official campaign, someone at JWT India, Ford’s agency in the country, uploaded them to the sharing site Ads of the World. Read more

Apple has bought WifiSlam, an indoor mobile location service, as the Silicon Valley giant continues to compete with Google in mapping capabilities.

The deal closed recently for $20m, according to a report by the Wall Street Journal, citing an unnamed source.

WifiSlam’s technology uses ambient wireless signals that are already present in buildings to pinpoint the location of smartphones, as opposed to the space-based satellite signals relied upon for larger-scale GPS mapping and navigation systems. Read more