Daily Archives: March 25, 2013

HTC, the Taiwanese smartphone maker, has been fighting to turn around its plunging sales by learning a lesson or two from Apple. First: spend on branding, which Apple does well and HTC does not. Second: don’t ship scratched phones, which Apple did when it first launched the iPhone 5.

To the dismay of investors and consumers, the launch of HTC’s newest smartphone has been delayed. The reason has been the difficulty producing the phone’s camera and metal back — compounded, says its marketing chief, by a desire to avoid Apple’s error and waste his newly-enlarged ad budget by annoying buyers with scuffed gadgets.

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Already the third-largest online user base in the world, India has the potential to double its economic contribution from the internet in the next three years.

India could see a surge in the internet’s role in the economy from 1.6 per cent of the country’s GDP in 2011, to up to 3.3 per cent in 2015, putting it near developed countries on this measure, according to a McKinsey report.

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