Daily Archives: March 29, 2013

Chris Nuttall

Michael Dell is ready to tear up the PC model on which he built his business in order to claw back market share lost to Asian rivals such as Lenovo and Asus.

The new high-stakes strategy is revealed in Dell’s 274-page proxy filing released on Friday and is likely to shake up competition in the ailing PC industry. Dell would switch from the build-to-order bespoke PCs that made its name to the “build-to-stock” model of more generic PCs made by its rivals that anticipate demand and are built before a purchaser has been identified.

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