LinkedIn has long been seen as the ugly duckling of social networks, but now it’s starting to preen its feathers. The site is now allowing users to add photos, presentations and graphics to their profiles, creating a “unique professional story” that is rather more glamorous than just a few lines of text.
“Will the resume be displaced?” is how LinkedIn bills the feature. It is trying to do for the CV what Facebook once did for the college yearbook. There’s no particular reason why someone’s career should appear online as it would on a printed page.