Will.i.am, the futuristic frontman of The Black Eyed Peas, established his Silicon Valley bona fides long ago.
The “technology obsessed” rapper made a viral video for Barack Obama in 2008, sent his music back from Mars via the Curiosity rover, and is Intel’s “director of creative innovation.” He drives an all-electric Tesla, is partnering with Steve Jobs’ widow, Laurene Powell Jobs, and markets a $300 high-tech iPhone case.
But in a song on his poorly-reviewed new album #willpower, will.i.am takes his infatuation with startup culture to another level.
Called “Geekin’”, the track begins with a thudding chorus in which he repeats: “Get my geek on, get my, get my geek on.”
The six-month search is over. Intel’s board has picked Brian Krzanich, current chief operating officer, as the chip maker’s new chief executive, replacing Paul Otellini who left Intel after 8 years, Reuters has reported.
As Chris Nuttall wrote at the time of Mr Otellini’s exit, Mr Krzanich was an early favourite for the top job. He was promoted to chief operating officer in January last year, a role occupied by Craig Barrett, Mr Otellini’s predecessor, before he took the top job. As executive vice-president, Mr Krzanich already occupied the most senior role below the chief executive.