Daily Archives: August 2, 2013

Robert Cookson

It’s personal, attention-grabbing, and highly effective: email is one of the most important ways that companies market their products to the masses.

So no wonder that email marketers are concerned that Google has redesigned Gmail in a way that filters deals, offers and promotional messages into a less prominent part of the inbox.

How worried should marketers be? To answer the question, FT Tech Blog has rustled up some striking data about how Gmail users are behaving following the changes.