Sales of PCs in western Europe fell by nearly 20 per cent year-on-year in the three months to June, according to research organisation Gartner.
To put that decline in context, in 2009, during the financial crisis, the worst quarterly performance was a 5 per cent fall.
In fact, western Europe has now seen four consecutive quarters of double-digit falls in shipments – and, as the chart below shows, annualised sales might soon dip below 50m units.
The pain is being felt especially by Acer, the Taiwanese brand whose sales have fallen around 40 per cent so far this year. But Chinese supplier Lenovo is gaining market share, and has leapfrogged Dell as the fourth-biggest vendor.
Europe’s biggest supplier of PCs remains HP, although soon it may feel like a bald man in possession of a comb.