The company also announced last week that it will help advertisers to target people who have already visited their website and tempt them back through promoted tweets. This so-called “retargeting” is common across the web and Twitter said trials had seen “impressive results”.
Advertisers recorded substantial increases in engagement and conversion rates, and a fall in the cost of acquiring a customer. But Twitter, which has been praised by campaigners for its privacy policies, said users can chose not to see tailored ads. Read more