News that Sina has hired Goldman Sachs and Credit Suisse to help spin off its Twitter-like Weibo service means it is the latest communications tool – after the acquisitions of chat apps WhatsApp and Viber – that investors will be asked put a value on.
Details about the potential New York IPO remain scant, other than that it could value Weibo at more than $5bn. The FT’s Lex has posed some probing questions about the floatation (i.e. Why?) but here are a few more.