How much freedom will Google have to come up with new advertising formats after its anti-trust settlement with the European Commission?
That question looks like being tested sooner than you might think. The ink isn’t even dry on the settlement yet, but Google is already trying out new forms of advertising that will reveal how well the regulators have done their job.
The BBC thinks its iPlayer service is “the best online television service in the world” – a platform so good that it’s the envy of Silicon Valley. So will Apple and Google be impressed by the platform’s latest redesign, unveiled in London on Tuesday?
This is a crucial time for the iPlayer: it will soon become the only home of BBC Three, the off-beat channel which is being taken off air to save costs. Tony Hall, the BBC’s director-general, wants the platform to be the “front door” to all the broadcaster’s content.
So what’s on offer in the new version?