How best to judge Microsoft’s next-generation tablet, the Surface Pro 3, which was unveiled by its new chief executive Satya Nadella at an event in New York on Tuesday?
One way would be to compare it to its previous incarnation, which received a more positive critical response for its improved features, but still did not really make a dent in the market share of Apple iOS or Android devices – Microsoft has recorded about $2.64bn in Surface sales so far. For comparison, Apple sold $7.6bn worth of iPads in the latest quarter alone.
Microsoft is expected to unveil a third generation version of its Surface tablet later on Tuesday.
Then again, it might not.
What’s likely to come out of its New York event (4pm London time, webcast here ) has been kept tightly under wraps by the company, leading to speculation that ranges from a Surface “mini” being shown to a larger 12-inch tablet, to nothing more than tweaks to existing models.
Whatever is in store, Microsoft needs some fairly dramatic improvements for Surface to come anywhere close to matching the iPad’s appeal.