Sarah Mishkin Tmall milk

Some of what's for sale online reflects China-specific needs. Here, a Tmall shop is devoted to selling powered milk imported from New Zealand for around $50 a can. Food safety is a major concern in China, and even since poisoned milk from a local brand killed some infants in 2008, imported milk has been a hot commodity. Further down the page, the shop offers a special promotion for anyone who ads them as a friend on the popular chat app WeChat.