Daily Archives: June 17, 2014

Hannah Kuchler

Facebook has finally launched its latest answer to Snapchat, releasing Slingshot after Poke, its previous attempt at ephemeral messaging was withdrawn from the app store in May.

The world’s largest social network is trying to plug any hole in its dominance – it bought Instagram to shore up its place in photo-sharing, WhatsApp to expand its messaging and it attempted to buy Snapchat late last year.

When that project to buy the hottest new thing for teenagers failed, and its own usage amongst younger teens began to decline, it turned to its Creative Labs team to try to make its own at home. Read more