Daily Archives: June 18, 2014

Tim Bradshaw

One of the dominant mantras in technology design these days is simplicity. From Apple’s Sir Jonathan Ive and his minimalist overhaul of iOS to the unbundling of Facebook’s “big blue app” into its smaller, faster components, smartphones are sweeping software to be ever simpler and sleeker.

For many people, most technology is still too complicated but those apps that do simplify tend to succeed. WhatsApp Messenger offers little more than basic text messaging, with none of the stickers or gimmicks of rival chat apps, and has amassed 500m users. Snapchat took out text altogether to allow people to communicate with just a photograph and three taps of the screen.