— Univision Deportes (@UnivisionSports) June 16, 2014
Twitter has acquired video start-up Snappy TV as part of its bid to dominate the second screen, taking money from advertisers who want to reach people watching TV while they are fiddling with their smartphones.
The messaging platform bought Snappy TV for an undisclosed sum, bringing the company’s video tools in house at Twitter for brands and media partners to use to clip and edit video just after it is recorded to distribute online.
Twitter promotes two main ways to use video. Firstly, encouraging marketers to buy adverts that echo their TV ads to ensure the message sticks as it tries to dominate digital advertising around live events such as the World Cup and the Oscars. Secondly, it is working with TV networks through its Amplify partnerships with TV networks to show live clips to persuade people to tune in. Read more