There is an empathy gap in technology development. In the analytic, data-driven world of Silicon Valley, emotions often do not get factored into the latest product design.

This comes down to the way engineers and technicians think, says Anthony Jack, the director of the mind, brain, and consciousness lab at Case Western Reserve University in Cleveland, Ohio. The more people exercise the analytic functions of their brains, the less empathetic they become. Likewise, when we empathise, we turn off the analytic function of the brain.

“There is a cognitive tension between these two different types of understanding,” he said. Read more

Twitter co-founder Evan Williams is building his current start-up with a completely different business – and spiritual – structure in mind.

The freewheeling, non-hierarchical organisation popular in Silicon Valley technology companies is not the order of the day at Obvious Corporation, the re-launched incubator and web publishing platform Mr Williams founded with comrades Biz Stone and Jason Goldman in the pre-Twitter days.

“People romanticise start-up culture,” he said, speaking at the Wisdom 2.0 Conference in San Francisco on Friday. “People think: Freedom! No job descriptions! Damn with the rules! Actually, it creates tons of anxiety and inefficiency.” Read more

Pinterest, the fast-growing online scrapbooking site, has raised $200m, valuing the three year-old company at $2.5bn.

The San Francisco-based company is adding to its unconventional list of investors with this financing round, rather than turning to the Silicon Valley venture capital firms that typically lead investments for a company at this stage of growth.

The latest round was led by Valiant Capital Management, a hedge fund in San Francisco founded by Christopher Hansen, who is better known for his attempts to bring an NBA basketball team back to Seattle than his technology bets. Read more

Sailthru, a start up that is trying to make “smart data” out of “big data,” has raised $19m in a Series B investment round led by Benchmark Capital.

This is the second investment to close in as many days for Benchmark, which led a $13.5m Series A fundraising round for Snapchat, the ephemeral social networking service that lets people post photos or messages that self-delete after 10 seconds or less. That company is valued between $60m and $70m. Read more

More New Year’s resolutions for 2013 and sacrifices for Lent involve cutting down on Facebook.

More than a quarter of US Facebook users said they planned to spend less time on the social network in the coming year, according to new survey results released Tuesday. And almost two-thirds said they have taken a “Facebook Vacation” in the past, logging off the social network for several weeks at a time to get a break from their friends’ gossip and dinner reports.

Being “too busy” was the number one reason for taking the hiatus, while concerns about privacy and advertising ranked low in the explanations offered to surveyors from the Pew Research Center’s Internet & American Life Project. Read more

US privacy advocates are urging US government officials not to “stand in the way” of European efforts to strengthen privacy laws in Europe.

On Monday, 18 American consumer and privacy NGOs sent a letter addressed to the US attorney general, secretary of state, and other top Obama administration officials, asking them to pull back on an intense lobbying campaign led by the US technology industry, and instead collaborate on the development of privacy laws in Europe and the US that give consumers more control over the collection and use of personal data over the internet. Read more

Turns out people’s obsession with photographing their food is worth millions of dollars.

Foodspotting, a three-year old mobile app that allows people to post photos and reviews of dishes, has been acquired by OpenTable, the online reservation system, for $10m in cash.

Foodspotting’s catalogue of 3m photos is small compared to the number of food images on Instagram, the Facebook-owned mobile photo-sharing site with more than 100m users. Instagram could prove a formidable force for the new partnership to battle if Facebook ever decides to build an advertising tool linking food photos with restaurants. Read more

Wall Street is predicting a good showing from Facebook on Wednesday when it reports financial results for the fourth quarter of 2012, and the full year.

Investor sentiment towards Facebook appears to have shifted towards a cautious optimism in the last quarter, with the company’s stock price rising back above $30 for the first time since its initial public offering in May, when shares were priced at $38, then quickly fell below $20.

Brian Wieser of Pivotal Research Group predicts the stock will pop after the next couple of earnings reports, then “come back to earth” as the market better understands the company.

This quarter, Facebook’s revenues will reflect advertising purchases related to the November presidential election and the holiday shopping season. Analysts are expecting the social network to report earnings per share of 15 cents on $1.53bn of revenue. For the full year, estimates average at 52 cents earnings per share on $5.03bn in revenue. Read more

Aaron Swartz, a computer programmer and ardent internet activist who played a key role opposing 2011 anti-piracy legislation, was found dead on Friday at age 26.

His family confirmed that he hanged himself in his apartment in Brooklyn, New York.

Friends and fans of Mr Swartz’ work flooded social media feeds and web sites over the weekend with grief-stricken tributes to a coder they considered a “genius” and a “hero”. Many offered lengthy defences of his activist work to make legal and academic documents available for free online – work that garnered the attention of government prosecutors and led to criminal charges still outstanding at the time of his death. Read more

Facebook’s push for more frictionless sharing is now reaching into the depths of photo albums past and future.

The social network is promoting Photo Sync, a new feature for its mobile app that allows people to automatically upload every picture taken with their mobile phones to a private Facebook album. They then choose which photos to share on Facebook, but the automatic upload makes that process much faster and easier.

Turning Facebook into a catch-all photo repository also gives the company a new glut of information about its users from the geo-location data attached to the photos. The company can now tell where you are, when, and with whom, even if you don’t make the images public. Read more