Though Google still makes the lion’s share of its revenues through search advertising, that may begin to change as Android, YouTube and display advertising mature, writes the FT’s Lex column.
Google is not the font of all knowledge, rather the rummage bag in which it resides. However, it has made bold predictions this week as it tries to grab the advertising industry’s attention. By 2015, the Googlers think mobile phones will be the most popular screen for web browsing, and the display advertising market will grow to $50bn.
Groupon is already the leader of the pack when it comes to local deals .
By offering deep discounts to restaurants, shops and services in more than 80 markets, the two-year-old company is minting cash (it has been profitable for more than a year). Its success has inspired a raft of imitators, and helped the company draw in a $135m investment from Digital Sky Technologies earlier this year.
When businesses are featured on Groupon, they are slammed with an influx of new customers. It’s a happy problem to have, especially in tough economic times. But demand has overwhelmed Groupon of late, with as many as 700 local businesses a day wanting to offer Groupons. Now, chief executive Andrew Mason thinks he has found the solution — personalised deals.
Amazon has just updated the Kindle, giving the world’s most popular e-reader a much-needed facelift just in time for the back-to-school and holiday shopping seasons.
The new device is sleeker, stronger and faster than the previous Kindle. Its body is 21 per cent smaller and 15 per cent lighter at 8.7 ounces. It has double the battery life at one month, plus double the storage capacity — enough for 3,500 books.
At $139 for a wifi only version and $189 for 3G, the new Kindle puts e-readers firmly within reach of mainstream consumers. For those looking for a cheap way in to digital reading, the Kindle is a compelling package.
How do you say “Farmville” in Japanese?
Zynga, maker of the popular social game, wants to find out.
To do so, the San Francisco company is entering into a joint venture with Softbank to develop and distribute games in Japan. As part of the deal, Softbank is investing $150m in Zynga, and will help launch the new business unit, Zynga Japan, in Tokyo.
Details of the partnership are scarce, but it will be interesting to see how Zynga’s games go over in Japan, a difficult market for foreign companies to crack. The deal also brings social gaming, which originated in Asian markets, full circle.